When you’re setting up your own blog, it’s easy to get caught up in details and techniques to the exclusion of your overall strategy. That doesn’t mean that details and techniques aren’t important, of course. It pays to learn some coding basics (even if you’re using a more low-code site builder).
Taking advantage of tools like free plugins will enhance your site. And of course, the basic design is important to get right. But if you want to attract visitors and keep them engaged with whatever it is your blog is trying to accomplish, more overarching strategies matter too.
You’ll find countless resources that exist to help you determine these strategies — for attracting readers, keeping them interested, generating conversions, and so on. But another helpful thing to do is observe blogs, websites, and online companies that thrive at this sort of thing. This can sometimes clue you in to strategies that you might not necessarily see listed or explained elsewhere.
There are plenty of sites you can look to in doing this sort of research. But few types of sites rely more on attracting and engaging visitors than popular casino gaming platforms. So we’ve observed some of them to uncover some useful strategic tips.
Keep Your Homepage Minimalist
Minimalist design is likely something you’ve read about or considered if you’re considering starting your own blog. If not, Imaginovation did a nice job of outlining some of the pros and cons of the idea — with the pros (in our opinion) massively outweighing the cons. Benefits of a minimalist design include simple navigation, SEO friendliness, easy style, and faster loading times. Not to mention they often just look nicer.
You may be surprised to learn that these are benefits most top casino sites actually exemplify. While some of the internal pages at these sites can be cluttered with game selections and the like, the homepages are often simple, clean, and minimalist. They invite visitors to easily view categories, promotions, and the like and then navigate as they please. Organizing your blog the same way is a terrific way to welcome readers and gently encourage exploration.
Showcase What’s Different
A lot of casino sites more or less offer the same games or at least the same types of games. In focusing on less common “Slingo” games though, Foxy Games manages to convey a vital strategy: showcasing what’s different about your site. While the Foxy platform still offers the usual games (slots, jackpots, table games, etc.), its Slingo games are somewhat more unusual.
Rather than simply including Slingo in a list or burying it among other games then, Foxy puts it first among categories visitors can navigate to, and promotes a specific game of this kind on its homepage. The site also includes detailed explanations of this kind of game for newcomers.
Your blog may not feature a unique style of online gaming. But if you do have something different — a fun type of article, a focus on interviews or audience Q&A, etc. — showcasing it in this simple but effective way will help your site to stand out.
Make Offers Clear (But Not Obnoxious)
You might expect that online casino sites would overwhelm you with offerings and promotions, virtually screaming at you to deposit money and start playing games. The best sites in this category, however, actually do very little of this. They’re designed to make it easy for visitors to register and deposit, without overwhelming those visitors with pushy insistence.
This is something any kind of modern blog or website should learn from. Even if all you’re offering is the chance to sign up for a newsletter, or create a login for a comment section, you’ll be more likely to generate engagement if you’re less pushy. Rather than cramming four calls to action into each article, simply make visible buttons in corners, or include a minimalist pitch within an article here or there.
Prioritize Images
As Business-2-Community points out in a piece about images’ significance on modern websites, readers make decisions about engagement in a matter of seconds. And it almost goes without saying that images help them do that. Reading titles and text simply takes the brain more time than processing an image, which is why the most successful sites tend to use visuals very strategically.
In this regard you don’t necessarily want to imitate casino sites. Most of them have so many games that they actually wind up being a bit cluttered with visuals. The core concept, though, is still there to learn from. Rather than describing games at length, casino site developers know that the cover visuals for those games will determine visitors’ interests. There’s something to be said for treating blog posts the same way.
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